DocuSource Visual Communications recently received an invite to try out the BETA version of the new social media browser ‘RockMelt”. RockMelt is built around the same technology as the Google “Chrome” Browser, which means it is both fast and effective for internet searches; but it is the integration of the social media site components which makes RockMelt unique.
In order to start even using RockMelt, you must log-in to your Facebook account, which subsequently launches the browser. Once resolved, the browser displays a “Social Frame” on your computer screen. The top navigation bar is just like any standard browser, however the left side of the screen displays a thumbnail image list of your online or “favorite” Facebook Friends (your choice). On the right side of the screen, the browser shows thumbnail icons of your social media or RSS fed sites that you frequent. What makes RockMelt functional for both casual user and social media managers, is the ability to have access to every site, feed, and communication utility in one window… AT ALL TIMES.
RockMelt’s ability to provide real-time access to status updates, breaking news, feeds and chats while surfing the web, is truly something that’s been a missing piece in a rapidly evolving social media climate. If you manage multiple social media accounts (such as 2 or more Twitter accounts for clients), RockMelt allows open management of the account’s feeds without having to log in and out of each individual account to access.
While our overall take is encouraging, we have found some drawbacks to using RockMelt. For Facebook users that wish to manage or have access to Facebook Fan Pages or Groups, RockMelt will pull up a feed in an embedded pop-out navigation window, however it will not display a default profile thumbnail link for the page, nor will it link out to the page directly when clicked upon as a direct URL. Most importantly, and perhaps most perplexing, is the complete absence of a dropdown history for the address bar in the navigation. Most browsers provide this function and it is probably one of the most frequently used utilities for resolving web browsing history. However, this is a BETA Version, and Rockmelt prominently displays a “Submit Feedback” link for the BETA testers to submit their take. We’re sure they will resolve these issues prior to public release.
Overall, RockMelt is a fully functional browser which makes your online experience a lot easier as a social media enthusiast….or distracting, as someone who is actually trying to get work done… however you look at it.